Japan Mobile Game Marketing Landscape 2
The Japan moible game market has grown to exceed 1 trillion yen per year, and game developers in Japan and abroad has also entered the market and is currently in a mature phase. In order to create hit titles and make hit titles long-lasting hits, effective marketing The importance of the "I'm in the right place at the right time" approach is increasing, and the methods are diversifying depending on the stage of the project.
A number of tools have been created to help marketers implement effective marketing, and we have created and published this chaos map in the hope that it will expand marketers' options and tools to help them become more active in their markets.
Published in July 2020
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