New note Article: "The Basics of SNS and Community Marketing in the Game Industry: Information and Communication That Make Games More Fun"

In mobile game marketing, the use of social media for "user communication," "fan initiatives," and "community initiatives" has been drawing growing attention across the industry. The game industry was one of the earliest to embrace social media, yet know-how in this area is still not widely published or shared, and these efforts are often regarded as "difficult initiatives."

In this article, I write about how social media is being used in games and the thinking behind it. I hope it offers useful ideas and hints not only for people in the game industry but for those in other industries as well.

▼Read the note article here

https://note.com/mottoi/n/nda5e6b2b7a9a