Drecom and MOTTO Officially Launch "Fanflu," a YouTube-Based Fan Community and UGC Promotion Service

Drecom Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Yuki Naito) and MOTTO Inc. (Headquarters: Nerima-ku, Tokyo; CEO: Motoi Sato) have launched "Fanflu," a fan community and UGC promotion service that leverages YouTube.

▼Visit the service website

https://www.fanflu.biz/

■What is Fanflu?

Fanflu is the YouTube version of "Rooot," a fan engagement service for Twitter that has been adopted by more than 200 services. By running "Post & Watch Campaigns" for YouTube videos, Fanflu matches YouTube creators with viewers and helps build fan communities.

Attracting a large audience motivates creators to keep posting, while making it easier for viewers to discover high-quality creators, increasing their opportunities to engage with the service.

Participating users can also use the points they earn in campaigns to exchange for prizes and merchandise or enter prize drawings on a dedicated Fanflu website.

■Case Study

Game app: Shironeko GOLF (COLOPL, Inc.)

Shironeko GOLF is a game app from COLOPL, Inc. and a golf-themed title in the Shironeko series. In addition to featuring popular characters from the series, it lets players enjoy authentic golf against players around the world at any time, and one of its appeals is exciting matches built on simple controls and exhilarating shots. COLOPL ran a video campaign timed to the app's release, attracting many creators and viewers from the earliest stage and achieving a successful YouTube-driven fan event.

■How the Shironeko GOLF Post & Watch Campaign Worked

Rewards were prepared for both creators and viewers to coincide with the app's release, and the campaign was a great success, drawing many participants and video posts. Creators received rewards and in-game items for posting videos with a designated hashtag, while viewers could exchange points earned by submitting comments after watching for in-game items.

*The diagram below shows how viewers take part in the campaign.

■Results of Using Fanflu

Fanflu has already been used by four services, including game apps.

Below are examples of the results achieved by our clients.

[Key Results]

• Video posting became more active during the campaign period
• Video views increased up to 10 times the normal level
• Creators gained more subscribers, motivating them to keep posting videos after the campaign ended

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