Rooot, the Twitter-Based Fan Community & UGC Promotion Service, Launches a Gacha Feature
Drecom Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Yuki Naito) and MOTTO Inc. (Headquarters: Nerima-ku, Tokyo; CEO: Motoi Sato) have launched "Flying Gacha Returns," a service built on the mechanics of the Twitter promotion service Rooot.
■What Is Flying Gacha Returns?
"Flying Gacha Returns" is a gacha service built on the mechanics of "Rooot" (https://www.Rooot.biz/), which has been used for campaigns by more than 200 services.
It adds the thrill of a gacha to Twitter campaigns, raising participants' enthusiasm and energizing the campaign, while also aiming for a top spot in Twitter Trends by generating a large volume of engagement.
What sets it apart from conventional instant-win or follow-and-retweet services is that it is a UGC-driven service in which fans join in and help build excitement around the campaign. Users can enjoy not only winning gacha prizes but also posting on Twitter and interacting with fellow fans.
It is ideal for building excitement around pre-registration campaigns, anniversaries and other milestones, and events.
*Flying Gacha Returns can be introduced on its own or used as an optional feature of Rooot (Gacha Option).
■[Case Study] Bad Badtz-Maru's 30th Anniversary Event (Sanrio Co., Ltd.)
Sanrio Co., Ltd. used Flying Gacha Returns to celebrate Bad Badtz-Maru's 30th anniversary online.
In the campaign, users earned points by posting a tweet on Twitter with the hashtag "#ばつ丸30周年おめでとう" or "#Badtz_maru30th," or by liking or retweeting tweets with those hashtags, and could then use their points to play a card gacha game.
Many Bad Badtz-Maru fans took part in the campaign, and it gathered a large number of tweets overflowing with love for the character, making it a highly successful event.
*This campaign has ended.
Campaign period: March 24, 2023 - April 1, 2023
■How Flying Gacha Returns Works
Flying Gacha Returns works as follows:
- The organizer specifies a hashtag to build excitement for the campaign
- Users earn points by liking or retweeting tweets with the specified hashtag
- Users can spend the points they earn to draw from the gacha
- When users get a prize they like, they confirm it
- As long as they have points, users can keep drawing until they confirm a prize
■Benefits of Flying Gacha Returns
Using Flying Gacha can deliver the following benefits:
- It can be used to build excitement around pre-registration campaigns, anniversaries and other milestones, and events
- Gacha campaigns can be run without any system development
- It drives UGC by collecting hashtag tweets from users
- Likes and retweets help campaign-related tweets spread
- Increased engagement makes it possible to aim for a top spot in Twitter Trends
- Fans interacting with one another on Twitter helps build a fan community
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