Rooot, the X/Twitter Fan Community and UGC Promotion Service, Surpasses 200 Services

Drecom Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Yuki Naito) and MOTTO Inc. (Headquarters: Nerima-ku, Tokyo; CEO: Motoi Sato) are pleased to announce that "Rooot," a fan community and UGC promotion service that leverages Twitter, has now been adopted by more than 200 services. To celebrate this milestone, we are running a limited-time discount campaign through the end of August for services using Rooot for the first time.

■Over 200 services since launch in January 2021

Since its launch in January 2021, Rooot has been well received by a wide range of services, and the number of services using it has now surpassed 200. We have received many inquiries from companies, and we provide the service to businesses that need fan marketing, including apps, games, brands, retail, food and beverage, and manufacturers.

To celebrate surpassing 200 services, Rooot will provide a 5-day campaign period extension option (worth approximately ¥500,000) free of charge to services using Rooot for the first time that launch a campaign by August 31, 2023.

■What is Rooot?

Rooot is a Twitter promotion service that turns fans into even bigger fans by giving users (fans) opportunities to get excited together and to connect with one another on Twitter.

■How Rooot differs from conventional Twitter promotion services

Rooot is a fan marketing service that builds campaign momentum together with fans, and it differs from conventional Twitter campaign services in the following ways.

With Rooot, fans connect with each other and gain more friends to enjoy the service with, which strengthens their loyalty to the service. As a result, we believe it is an effective way to grow the core fan base that will keep using the service over the long term.

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