Awareness and Usage Rates of Major Community Services in Japan
First, I will introduce the results of the "awareness and usage rates of major community services" surveyed among Japanese men and women aged 13 to 59, without narrowing down the target audience.
Awareness and Usage Rates of Major Community Services in Japan
First, "YouTube" and "LINE" have an active usage rate of about 80%, making them widely used community and information infrastructure services. Then, the active usage rates for "Instagram" and "X (Twitter)" are about 50%, followed by the still-growing "TikTok" with an active usage rate of about 30%, and "Facebook" with a slightly lower active usage rate of about 20%.
The six services "YouTube," "LINE," "Instagram," "X (Twitter)," "TikTok," and "Facebook" can be referred to as Japan's six major community services, with an awareness rate of around 90%, meaning nearly everyone is familiar with them.
Meta's "Threads," which was just released in July 2023, had an awareness rate of 42% and an active usage rate of 8.7%. This awareness rate, three months after its release, indicates rapid penetration. Increasing the number of active users seems to be a key point for the future.
The notable "Discord" had an awareness rate of about 40%, a rate of having used it at about 20%, and an active usage rate of about 10%. "Discord" might be easier to visualize as being about half the size of "Facebook."
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