MOTTO Releases "Mobile Game Industry Marketing Chaos Map II"

MOTTO Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Motoi Sato) released the "Mobile Game Industry Marketing Chaos Map II," an overview of marketing solutions for the mobile game industry, on July 8, 2020.

▼About the "Mobile Game Industry Marketing Chaos Map II"

Updating the "Mobile Game Industry Marketing Chaos Map" released in 2019 with the latest trends of 2020, this edition presents a total of 314 solutions, classified into 11 major categories and 63 sub-categories.

▼View the chaos map here

https://motto.id/jp-mobilegame-marketingmap/

<Highlights>

1. The 2019 "Mobile Game Industry Marketing Chaos Map" has been updated to reflect the latest trends, with the following new categories added:

2. English and Chinese versions of the chaos map have been released at the same time. Their content is identical to the Japanese version, with the labels translated. They are available at the URLs below.

- English version

https://www.motto.id/japan-mobilegame-landscape-en

- Chinese version

https://www.motto.id/japan-mobilegame-landscape-cn

- Japanese version

https://www.motto.id/jp-mobilegame-marketingmap

▼Background

The Japanese mobile game market has grown to more than ¥1 trillion and has entered a mature phase. Against this backdrop, mobile game marketing has seen several changes since the first "Mobile Game Industry Marketing Chaos Map" was released in 2019.

Examples include the diversification of game business models, typified by overseas expansion and the adoption of ad-based monetization, as well as more active initiatives aimed at retaining existing players. In response to these changes, a large number of marketing solutions have emerged and expanded.

We created and released this chaos map in the hope that sharing up-to-date information on marketing solutions will help marketers choose their initiatives and, in turn, contribute to further invigorating the market.